This alcohol free formula gives all the performance of a traditional volume product without any harmful ingredients. Increase volume and prevent colour fading. Intensify curls, tame frizz and maintain moisture. Works great with various textures and lengths. Optimal low pH (4.5-5.5) locks in colour, prevents fading and helps repair cell damage from colouring and chemicals. A blend of 100% certified organic GMO free plant stem cells help repair and prevent scalp damage leaving your hair strong and healthy from root to tip.