We believe in being mindful, both in our product development and our business practices. We strive to create a sustainable, concise, high-quality product line that is gentle on hair and the environment. Our products are free of harmful chemicals and are never tested on animals. We also prioritize working with suppliers who share our values of sustainability and ethical business practices. We believe that by being mindful and intentional, we can make a positive impact on our community and the world around us.